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Straight answers, with the numbers behind them

What I learn from client work, our own data and what I’m testing right now.

Keep it to about 125 words. Then make it about them, ask one question and tell one client story.
LatestOctober 202610 min read

How long should a cold email be? We counted 150 B2B emails, 48 of them cold

Keep a cold email to about 125 words or less. We counted 150 B2B emails people pasted into FixMyEmail.ai, and 48 were cold. The middle cold email ran about 110 words.

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